Loro Piana opens its first boutique in Berlin

Loro Piana is delighted to announce the opening of its first store in Berlin. Located on Kurfürstendamm Strasse, the new flagship store reflects the essence of the Maison with classic Loro Piana codes reworked in a timeless and modern key. Refined kummel red details meet signature oak wood and Carabottino details in a luminous and luxurious environment illuminated by soft lights. A sensorial experience, the boutique features rich finishings and sumptuous textures with Loro Piana fabrics used for upholstery. The alluring and enveloping ambiance offers a unique and luxurious experience, with an exclusive area for customers who require dedicated time and special attention. This space is inspired by a private wardrobe built around the concept of a Wunderkammer.